Rotterdam, Netherlands – June 11, 2026 – You want to win in your business? To make your life easier, our polymer solution platforms are rebranded under our new product families KeyForm for everyday performance, AdvyForm for demanding applications, and CertyForm, supporting a service level to rely on, stable quality, regulatory reliability, and uninterrupted supply for healthcare applications. The new names reinforce a clearer connection to our brand and enhancing recognition across our markets.
What does this mean for you?
The rebranding has been carefully designed to ensure a seamless experience, allowing you to confidently continue using the products you trust. Our goal is to simplify navigating through our portfolio while reinforcing the strength and reliability behind every solution we deliver. The name change has no impact on the quality, material, properties, specifications, and technical support you rely on. These remain at the high standard you expect from us every day.
Applying edge to help you win
The Product Wizard shows all solutions and family names including Infrastructure, Consumer goods and Healthcare. Our new product family names reflect our ambition to let you experience a hassle-free service that supports your business success through innovation, collaboration, and consistency. Applying edge to help you win in your business.
Watch our customer webinar
In our latest Applying edge Customer Webinar (June 18, 2026) we tell more about our new product families. Curious how we continuously develop and improve olefins and polyolefins solutions in close collaboration with you?
» Watch the webinar replay below.