1. Press release

Rotterdam, Netherlands – June 11, 2026 – You want to win in your business? To make your life easier, our polymer solution platforms are rebranded under our new product families KeyForm for demanding applications, AdvyForm for everyday performance, and CertyForm, supporting a service level to rely on, stable quality, regulatory reliability, and uninterrupted supply for healthcare applications. The new names reinforce a clearer connection to our brand and enhancing recognition across our markets.  

What does this mean for you? 

The rebranding has been carefully designed to ensure a seamless experience, allowing you to confidently continue using the products you trust. Our goal is to simplify navigating through our portfolio while reinforcing the strength and reliability behind every solution we deliver.  The name change has no impact on the quality, material, properties, specifications, and technical support you rely on. These remain at the high standard you expect from us every day.  

Applying edge to help you win  

The Product Wizard shows all solutions and family names including Infrastructure, Consumer goods and Healthcare. Our new product family names reflect our ambition to let you experience a hassle-free service that supports your business success through innovation, collaboration, and consistency. Applying edge to help you win in your business. 

Join our Customer Webinar (free registration)  

To further explore how we help you drive your business success, we invite you to our ‘Applying edge Customer Webinar’ on June 18, from 10:00 – 11:00 (CET).  During this interactive session, you will discover how we continuously develop and improve olefins and polyolefins solutions in close collaboration with our customers.  

You will gain: 

  • Insights into how our high-performance materials help you stay competitive 
  • A deeper understanding of how we ensure reliable supply and continuity 
  • Practical ideas for co-creating tailored solutions  

We look forward to giving you the edge! 

Register now: https://velogy.com/webinar